Doesn’t your beauty brand deserve an obsessed fanbase who can’t stop talking about it?

Brands want loyal customers — but they also want evangelists.

Building brand love takes more than working with a favorite influencer once or “going viral.” It takes a customized, strategic approach based on who the brand is, what they stand for, and what their customers want from them.

I work with beauty brands to define their brand strategy and storytelling, zero in on the tactics that will make their marketing dollars work hardest for them, and build brand love.

About Me

Hi! I’m Stacey, a Brand Marketing + Communications Consultant based in NYC. I help beauty brands become category leaders.

Some of the ways I do this?

Brand Strategy

Tactical Plans

Fractional Marketing

Storytelling

Companies I’ve Worked With

  • "Stacey was such a huge asset to our growing brand! She led us through an important season of rebranding, product launches, and events and was worth the investment tenfold! She is smart, thorough, and supportive in training our team best practices to succeed. HIGHLY recommend working with her."

    Lauren Robbins | Director of Brand Development, Loveweld

  • "Stacey was life-saving for our team. Our partnership started as a 3-month engagement that we extended three separate times, resulting in a year and a half of collaboration. Stacey’s approach is both strategic and hands-on, ensuring every detail is executed flawlessly. Her passion for the beauty industry and commitment to our brand made her an integral part of our team. I can’t recommend her highly enough. I’m sure our paths will cross again."

    Nashelly Messina | Vice President, Brand Communications, L'Oréal Paris

  • "I have loved working with Stacey over the past year. She’s not just a consultant, she’s a true partner. I am so happy with the energy and expertise she has brought to our team. Our collaboration flows seamlessly, and I can always count on her to give her all to every project. If you’re looking for someone you can really trust with your brand, I can’t recommend Stacey enough."

    Crystal Thompson | Assistant Vice President, Brand Communications, L'Oréal Paris

  • "THANK YOU for jumping in to make brilliant work happen in no time. You were a seamless (and beloved!) part of the team and we will absolutely look for opportunities to bring you on again."

    Caitlin Kinsey | Senior Vice President, WE Communications

  • "I had the pleasure of working with Stacey years ago. Working with her again only confirmed what I already knew — she is a powerhouse in brand marketing and communications. She not only brought fresh ideas to the table but also executed them flawlessly, driving impressive results that exceeded expectations. Stacey's ability to seamlessly integrate with the team and lead high-impact initiatives made her an invaluable partner. I can’t recommend her enough for any brand looking to elevate its presence and make a lasting impact.""

    Alyssa Sieven | Executive Vice President, Golin

  • "We got really lucky in working with you. If I could give you a middle name, it would be ‘Operationalize’. The strict scheduling, timelines, and reminders — your partnership was exactly what we needed to enhance our efficiency in order to scale."

    Shelby Ladd | Executive Director of Business Development, Broadway Direct

  • "We had such an incredible and well attended event thanks to Stacey. She delivered exactly what we were hoping for! Myself and the entire Nine Moons Piercing team love working with Stacey and cannot recommend her enough!"

    Starr Ellis | Founder, Nine Moons Piercing

  • "Just wanted to share a big BIG thank you. The event was wonderful. The influencers’ posts were all on time and with amazing first results. You are a fundamental part of this successful launch. Thank you for the partnership, for the engagement and for the trust on this crazy but fun project."

    Marcus França | VP of Marketing, L'Oréal Paris Colorsonic